Dave Feldman
Jan 17, 2025

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Yes! It's an important and nuanced point.

When we talk about UX we often talk about understanding and meeting user needs, but the ways in which we do that shape both the needs and users' perception of the underlying tasks. So we're creating behavior as well as understanding it.

For example: Slack arguably exists to support people's needs around workplace communication. But imagine how we might perceive that communication differently if Slack disabled notifications by default.

Eeven the designer of that chair you mentioned has that opportunity...think about the difference between a café with stools vs. one with couches.

So yeah, this is absolutely part of the cultural changes Big Tech has wrought, and the techno-optimist approach prevents us from talking about it. Because if all technological change is good, then none of this matters, right?

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Dave Feldman
Dave Feldman

Written by Dave Feldman

Multidisciplinary product leader in Berlin. Founder of Miter, Emu. Alum of Heap, Google, Meta, Yahoo, Harvard. I bring great products & teams to life.

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