Thanks for the response! We were addressing a few business needs:

1. Putting our best foot forward to prospective customers
2. Presenting a modern, well-designed aesthetic to existing users
3. Consolidating our design system on a code and design level

#1 and #2 are difficult to quantify but important, and it’s something our CEO (and the rest of leadership) already agrees with — so the debate wasn’t about whether to do it but when. #3 is also tough to quantify, but even in the short time since we launched this we’ve already see it pay off.